Content Marketing in 2024: Putting the "Marketing" Back in Content Marketing -- with Ross Simmonds

Content marketing in 2024 looks different than it did in recent years. Why? Because the value of content marketing in B2B has been proven, so it’s no longer a question of whether your content budget is funded but how much you will spend and how you'll optimize it. In this episode of Closing Time, B2B Marketing agency owner Ross Simmonds talks about getting more mileage from your existing content. His mantra is, "Don't just create content for the sake of creating... create something once and distribute it, reuse it, repackage it, republish it, and recycle it forever." He’ll share specifics about how and when to recycle content and the changes AI will bring to the world of SEO. Ready to level up your content marketing in 2024? Join us! Watch the episode on YouTube.   Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.   Connect With:  • Ross Simmonds: LinkedIn // Foundation Marketing • Val Riley: LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube