Super Bowl Ads Sell Products, but Do They Sell Brands?
Cold Call - Podcast autorstwa HBR Presents / Brian Kenny - Wtorki
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Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, "Super Bowl Storytelling," (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?
