EP 09: How to Create a Niche and Attract your Dream Clientele

This episode shares how to attract your dream clientele in the salon, utilising social media and your website with strategic personal branding. Learn my exact steps to discover how to create niche services, that help you stand out from the crowd and attract the work that you love to do.   I am a Sydney based Haircolour Expert that specialises in complex colour transformations, red/copper hair, blondes, and fussy clients. I share the steps that I took to rebrand in the last 18 months, including a new website, new branding, and working to share content on my socials that I want to attract back into my salon life. My client requests have increased, and my clientele is varied seeking creative and corrective haircolour’s. This keeps me in my genius zone where I love to be offering services I deliver with exceptional quality because it’s my niche. Learn how to create this scenario for your own salon business, or clientele, with an understanding of why rebranding may be the best thing for your biz right now if your vibe is not currently attracting your tribe.