Establishing Criteria for MQL and SQL

The details behind establishing criteria for a MQL and SQL are as unique to each company as a snowflake. The key to establishing the best and most relevant criteria for your lead process is all in the questions you ask your team and the journey your ideal customers navigate. Know who your ideal customers are and what they need so you know how you can help them throughout their process from a marketing and sales perspective. The links and more details including the questions are in the show notes at vickioneill.com/98