How Video Works in the Sales Funnel

Where does video fit in to the sales funnel? And how can I make sure I create the right video for the right step in the customer journey? ​Those two questions are answered in this week's YouTube video and Connect the Dots podcast episode.  ​When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is.  It's followed by step 2, 3 and 4 with the know, like and trust steps before someone will buy in step 5. Creating video to retain customers is also critical as the final step 6. Where video gets really interesting is when the sales funnel and customer journey aren't linear. That's when the fun begins! Join host Vicki O'Neill as she dives into video types throughout the sales funnel and customer journey. Download can be accessed via the show notes at https://www.vickioneill.com Ep #125