212: You Should Buy a Content Property. Here's How to Get Started.

There has never been a better time to start thinking of buying a content property. Here's some important tips on how to get started and how to analyze the opportunity. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.