221: Consistency and The Hook (is all you need)

Examples from the New York Times and Barstool Sports show us how any company can build a five million dollar asset in five years with these two things. ------- Get Joe's new book, Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis, absolutely free. Want to stay in touch with Joe? First, subscribe to this podcast. Second, subscribe to Joe's every-other-week Random Newsletter. Third, buy his new marketing thriller, The Will to Die.