Media Miniseries | Intro to Advertising for Technical B2B Companies with Lee Douglas

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring advertising -- how to think about it, what goals are reasonable, and where to focus your spend. Content marketing typically involves writing and publishing content on your own site, and attracting visitors to that content. But -- external channels can still be extrem...