Episode 6 - How to Craft Copy That Sells

It's not a shocker that effective copywriting isn't simply about selling, but portraying an idea. Some of the greatest writers in history have transformed the ways in which we live, work and entertain ourselves. That's because they're selling more than just products and services - they're selling compelling ideas and fresh, new ways of living. How can you craft copy that sells more than just a product? Take a listen.