089: Will Companies Demand Your Phone Records?

Financial institutions may be starting to review how you use your smartphone to help determine credit-worthiness.   Adam and Jeannie discuss what all this could mean for mobile privacy on the customer level. Would you hand over your phone or sign off on your usage records? Are organizations trying to redefine mobile privacy? We use our smartphones for many things nowadays, from banking to shopping to checking our work schedules. Our devices are collecting more data about us than we think! And financial institutions might be accessing that data to judge the credit-worthiness of loan applicants. Certain startups have discovered that there are correlations between certain mobile behaviors and a person’s likelihood to repay a loan – even something as basic as how often you charge your phone can say something about you to a bank. How would you feel about bank employees having the ability to access and record your notes, social media posts and email accounts, then deciding whether or not you could get a mortgage based on that data? This may be reality one day, and when you think of how much data you are actually storing in your mobile records, it can be frightening! What does this mean for the future of banking? What about marketing? Adam and Jeannie share some surprising statistics to help you prepare for the potential major shift in mobile privacy. Listen in! Related Content Rough Type article, You are your phone Customers That Stick® post, On Keeping the Customer but Losing the Business           360Connext® post and Slideshare, Is Your Customer Experience Technology Helpful or Creepy? Episode 067, Customer Security: It’s More than Digital Sponsor message: Develop Your Customer Experience Mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices