117: CXPA Live, The Voice of the Customer

The first in a series of live reports from the CXPA Insight Exchange, Adam and Jeannie discuss new trends for hearing the real voice of the customer. Are you hearing the real voice of the customer? A few years ago, the buzz amongst customer experience professionals was all about the data. With so much new technology for gathering and analyzing it, voice of the customer initiatives suddenly became more viable than ever. And yet, CX leaders report there’s still a profound emotional disconnect between customers and organizations. The real customer is still not being heard! At the CXPA Insight Exchange this month, Jeannie and Adam uncovered new ways to go beyond the data and bring the real voice to executives and make sure it’s heard throughout the organization. What’s next for VOC? Listen in! Related Content Customers That Stick® post, To WOW Customers, Listen and Care 360Connext® post, 3 Ways to Boost Your Customer Service Listening Episode 036: Jennifer Maldonado, Voice of the Customer Expert Episode 029: (CXPA Special) Insights from Top Customer Experience Pros Sponsor message: Develop your customer experience mission Do you know how to deliver the superior customer experience you visualize? We can help your team become a force for positive change, starting with a customer-centric mission. The Customer Experience Investigators™ at 360Connext specialize in helping companies across industries and around the globe develop and internalize unique and scalable customer-focused missions. To compete with the other 89% of companies staying afloat by providing better experiences, you need a compass for making astounding changes in the customer experience while breaking down the silos that are holding you back. We offer evaluations, workshops, and roadmaps to keep your wheels firmly planted on the road to a customer-centric future. Join us on our mission to Create Fewer Ruined Days for Customers™ today. Visit us at 360Connext.com.   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices