143: How Augmented Reality is Changing Customer Experience

Today we discuss some of the ways augmented reality (AR) can enhance marketing and overall customer experiences. Augmented reality is not just for games! According to Wikipedia, “Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.” Using GPS data to add graphics to real-life environments, Pokemon Go is a perfect example of this technology. But AR is not just for fun and games! Companies are learning how to use AR technology to help customers visualize changes and make better choices. Adam and Jeannie discuss some ways AR is already changing the customer experience in industries like fashion, beauty and interior design. Companies are leveraging this technology to eliminate a lot of the footwork, guesswork and ultimately, disappointment for their customers. As this technology continues to develop, we see many opportunities for retailers, designers, educators and more. But there will also be some challenges for companies that rely heavily on real-life experiences. AR may threaten to make those experiences unnecessary or redundant! Can you leverage AR technology to enhance your marketing strategy and create better experiences for your customers? Listen in! Related Content 360Connext® post, What do Trends from SXSW 2016 Mean for Customer Experience? Episode 103: Will Virtual Reality Make Customer Service More Real? Episode 140: Bryan Kramer, The Art of Shareology Sponsor message: Give your team the customer service training they deserve Want to bring game-changing customer service training to your team? CTS Service Solutions offers a half-day in-person workshop designed to motivate and educate your customer-facing team members. Using energy, excitement, and interaction, our workshop helps frontline teams embrace a customer-centric outlook, then — using the principles from our book Be Your Customer’s Hero — gives them the skills and confidence they need to handle any service interaction. Don’t leave your frontline team hanging… Give them the training they deserve. Learn more at customerheroworkshop.com.   Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices