155: Don’t Forget the Baby Boomers

In today’s short but sweet episode, we discuss the importance of considering Baby Boomers when designing products and improving experiences. Are you turning your back on the world's third largest demographic? We’ve talked a lot about Millennials and Generation Z, but the Baby Boomers are a HUGE market demographic, and they have more spending power than anyone! So you’re missing out big time if you’re not paying attention to what they need. Designing experiences with Baby Boomers in mind can make the experience easy for everyone. This can mean huge opportunities for business across many industries, including startups. What about your customers? Can you target Millennials while making the experience better for all generations and vice-versa? Smart companies are doing just that. Listen in for examples and fun anecdotes from our hosts. Related Content 360Connext® post, Obsessing over CX for Millennials Ruins It for Everyone! Customers That Stick® post, 5 Millennial Traits to Improve Customer Service Episode 142: Anna Liotta, Unlocking Generational Codes Sponsor message: EXCELLERATE SERVICE 2016 promises to be an inspiring, engaging, & educational 2-Day conference focused on & dedicated to 5-Star Customer Service! In addition to the amazing content you will receive over the 2-day event, you will also be contributing to our larger vision of raising funds for Three Square Foodbank, a subsidiary of Feeding America, who serve food insecure residents in Southern Nevada.   EXCELLERATE SERVICE 2016 is all about customer service and service to a broader community. If you have a passion for service excellence and a heart for service, then this event is for you!   To learn more, go to http://www.excellerate2016.com/   Take care of yourself and take care of your customers. Learn more about your ad choices. Visit megaphone.fm/adchoices