Daniel Hay - Dow - Designing A Fantastic B2B Customer Experience

Daniel Hay is the CX and Digital Transformation Leader at Dow (Latam). He is based in São Paulo, Brazil. With a 125-year history, Dow is one of the largest chemical producers in the world with products that include plastics, chemicals, and agricultural products - it's an enormous global B2B operation and Daniel explains how they have learned from B2C approaches to CX and how B2B is slightly different.  https://corporate.dow.com/en-us/ https://www.linkedin.com/in/danielaehay/