Ricardo Pedroza - PROCOLOMBIA - BPO and CX in Colombia

Ricardo Pedroza is the USA Executive Director of PROCOLOMBIA - the government agency focused on developing business, foreign investment, and tourism for Colombia. With a recent change of government, many in the BPO industry have been talking about how Colombia can continue the CX success of recent years. Listen to Ricardo explain the Colombian experience and their strategy for the future with Peter Ryan. https://procolombia.co/en https://www.linkedin.com/in/ricardopedroza/