Closing The Loop On Event Data Collection With Iteratively

Summary Event based data is a rich source of information for analytics, unless none of the event structures are consistent. The team at Iteratively are building a platform to manage the end to end flow of collaboration around what events are needed, how to structure the attributes, and how they are captured. In this episode founders Patrick Thompson and Ondrej Hrebicek discuss the problems that they have experienced as a result of inconsistent event schemas, how the Iteratively platform integrates the definition, development, and delivery of event data, and the benefits of elevating the visibility of event data for improving the effectiveness of the resulting analytics. If you are struggling with inconsistent implementations of event data collection, lack of clarity on what attributes are needed, and how it is being used then this is definitely a conversation worth following. Announcements Hello and welcome to the Data Engineering Podcast, the show about modern data management What are the pieces of advice that you wish you had received early in your career of data engineering? If you hand a book to a new data engineer, what wisdom would you add to it? I’m working with O’Reilly on a project to collect the 97 things that every data engineer should know, and I need your help. Go to dataengineeringpodcast.com/97things to add your voice and share your hard-earned expertise. When you’re ready to build your next pipeline, or want to test out the projects you hear about on the show, you’ll need somewhere to deploy it, so check out our friends at Linode. With their managed Kubernetes platform it’s now even easier to deploy and scale your workflows, or try out the latest Helm charts from tools like Pulsar and Pachyderm. 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Go to dataengineeringpodcast.com/rudder to request a demo and get one free month of access to the hosted platform along with a free t-shirt. You listen to this show to learn and stay up to date with what’s happening in databases, streaming platforms, big data, and everything else you need to know about modern data platforms. For more opportunities to stay up to date, gain new skills, and learn from your peers there are a growing number of virtual events that you can attend from the comfort and safety of your home. Go to dataengineeringpodcast.com/conferences to check out the upcoming events being offered by our partners and get registered today! Your host is Tobias Macey and today I’m interviewing Patrick Thompson and Ondrej Hrebicek about Iteratively, a platform for enforcing consistent schemas for your event data Interview Introduction How did you get involved in the area of data management? Can you start by describing what you are building at Iteratively and your motivation for creating it? What are some of the ways that you have seen inconsistent message structures cause problems? What are some of the common anti-patterns that you have seen for managing the structure of event messages? What are the benefits that Iteratively provides for the different roles in an organization? Can you describe the workflow for a team using Iteratively? How is the Iteratively platform architected? How has the design changed or evolved since you first began working on it? What are the difficulties that you have faced in building integrations for the Iteratively workflow? How is schema evolution handled throughout the lifecycle of an event? What are the challenges that engineers face in building effective integration tests for their event schemas? What has been your biggest challenge in messaging for your platform and educating potential users of its benefits? What are some of the most interesting or unexpected ways that you have seen Iteratively used? What are some of the most interesting, unexpected, or challenging lessons that you have learned while building Iteratively? When is Iteratively the wrong choice? What do you have planned for the future of Iteratively? Contact Info Patrick LinkedIn @Patrickt010 on Twitter Website Ondrej LinkedIn @ondrej421 on Twitter ondrej on GitHub Parting Question From your perspective, what is the biggest gap in the tooling or technology for data management today? Closing Announcements Thank you for listening! Don’t forget to check out our other show, Podcast.__init__ to learn about the Python language, its community, and the innovative ways it is being used. Visit the site to subscribe to the show, sign up for the mailing list, and read the show notes. If you’ve learned something or tried out a project from the show then tell us about it! Email [email protected]) with your story. To help other people find the show please leave a review on iTunes and tell your friends and co-workers Join the community in the new Zulip chat workspace at dataengineeringpodcast.com/chat Links Iteratively Syncplicity Locally Optimistic DBT Podcast Episode Snowplow Analytics Podcast Episode JSON Schema Master Data Management Podcast Episode SDLC == Software Development Life Cycle Amplitude Mixpanel Mode Analytics CRUD == Create, Read, Update, Delete Segment Podcast Episode Schemaver (JSON Schema Versioning Strategy) Great Expectations Podcast.init Interview Data Engineering Podcast Interview Confluence Notion Confluent Schema Registry Podcast Episode Snowplow Iglu Schema Registry Pulsar Schema Registry The intro and outro music is from The Hug by The Freak Fandango Orchestra / CC BY-SA Support Data Engineering Podcast