Episode 115: Product-Led Sales, Community-Led Category Creation, and Unlocking Revenue Data with Alexa Grabell

Alexa Grabell is the co-founder and CEO of Pocus, a Revenue Data platform that is purpose-built for GTM teams to analyze, visualize, and action data about their prospects and customers without needing engineers. Alexa’s passion for Product-Led Sales started when she led sales strategy & operations at Dataminr, where she built internal solutions to equip sales teams with data. She studied engineering at Vanderbilt University and received her MBA from Stanford University.