Jack Roberts, Cherokee author, designer, educator, and filmmaker

Jack Roberts talks to AIGA's Lee-Sean Huang about design, storytelling, leadership, and more. 

Episode transcript: https://www.aiga.org/aiga/content/inspiration/design-future-now/episode-2/

Jack Roberts is the founder and chief executive of storylab® the global narrativedesign® firm dedicated to transforming the human story. Through storylab® Jack consults Global Top 100s and Fortune 50 companies on narrative design®, storytelling, data synthesis, innovation, change design, communication design, media design, strategic design, business design, creative leadership and leading creatives. He is the inventor of the narrativedesign® framework which is a unique blend of design thinking and storytelling. storylab® uses the framework to transform cultures and build innovative stories in every sector. Additionally, they are using it in the development of original content in global markets from the upcoming traditional TV series, Dadless, to a slate of feature films, as well as new forms of narrative altogether.  

As a storyteller, Jack is the bestselling author of more than 20 books, including Echo Designs Her Way Out of a Paper Bag: How to Change Anything Using Design Thinking (+ Storytelling!). He is a published poet, and the award-winning author of more than 10 screenplays. He is also an award-winning actor, producer, and production designer in feature film and television with 23 international awards to date. As a designer, Jack creates and facilitates experiencs, education, media, product development, brand identity, narratives, scenario work and change for global firms, national restaurants, entrepreneurs, subject matter experts, and educational institutions.  

Jack is a first-gen graduate, a tribal citizen of the Cherokee Nation, a member of SAG/AFTRA/WGA/PGA/DGA, sits on two non-profit boards, and holds a Global Executive Masters in Strategic Design and Management from Parsons School of Design in Paris. He teaches design, management, and storytelling during the summer at the Parsons School of Design in New York.

AIGA, the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest and most influential community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all. 

Join us for the 20th AIGA Design Conference in Pittsburgh, Pennsylvania, March 30 to April 1, 2020. For more information and registration, visit designconference.aiga.org.

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