The Business of Design - Dave Huber (Design Practices Lead @ IBM)

My guest today is Dave Huber who is a Design Practices Lead for IBM's Cloud and Cognitive Software division. In this episode, we discuss the following: - Dave Huber Bio - Making videos as a small kid - Lessons learned as a freelance videographer - Why should designers care about business - Benefits of Systemic Design - How to measure the impact of design in a company - Why companies struggle to measure the impact of design - Is it worth getting a traditional MBA as a designer? - How to implement the Business of Design at your company - How can designers embrace corporate politics - How to evangelize for design at your company as an individual contributor designer - Dave Huber’s advise for design leaders implementing the Business of Design - Why Design Rockstar award isn’t that effective in motivating a design team - How to contact Dave Huber For show notes, guest bio, and more, please visit: www.designmba.show