#15 | Brett Lovelady | Driving design entrepreneurship

In the newest episode, I got the honour to sit together with Brett Lovelady, Founder & CEO of ASTRO Studios in San Francisco. Brett shares his perspectives on the intersection of design and business, learning from his experience founding startups like ASTRO Gaming, Minus-8 Watch and serving as a VP to frog and Lunar. We dive into: - his experience of driving design entrepreneurship, founding many startups including Astro Gaming which was acquired to Skullcandy and most recently Logitech - how and why design is driving new initiatives and start-up ventures, by being in the catalysing and initiating role to drive a common vision for all stakeholders - how to learn by every project and business venture initiative as a design team to drive impact how design practise and community developed in Silicon Valley, looking back at the 25 years of ASTRO Studios - the future of design and the growing responsibility we share to drive the right behaviours, habits and outcomes on the intersection of technology and humanity - and why designers have to be the “human advocate” in the process - the important link between design and branding - and how this helps to set design solutions in context We sat together at the recent IDC, International Design Conference in Chicago. The next IDC will happen 2020 in Seattle. For more information about it head here: https://www.internationaldesignconference.com About IDSA: For over fifty years, IDSA has worked to advance the practice of industrial design through education, information, community and advocacy. Our roots stretch to the beginning of the profession and our members are, and have been, some the most celebrated industrial designers of all time. However, being a part of this community means you are joining something bigger than any one individual. Your participation helps strengthen the industrial design profession as a whole and contributes to the boundless impact of design within business, culture and society. Learn more at https://www.idsa.org