#18 | Laura Silva | Driving accessibility and inclusive design

Just launched episode 18, which was an inspiring conversation with Laura Silva - VP Accessibility Technology - UX Design Lead at Bank of America as well Mentor at Girls Who Code and formerly UX Designer at Amazon. She shares outstanding insights on - the importance of accessibility in design and how to integrate it into the design process - how she drives the financial sector towards more accessible service experience - her learnings designing more inclusive product experiences at Amazon - why understanding regional cultures and evolving a robust UX research practise for markets is key for more inclusive products - why diversity in teams and backgrounds can drive product success - how inclusivity as an approach leads to better designed products - her powerful story and passion and drive behind accessibility, inclusion and diversity Again, this is a collaboration of IDSA (Industrial Design Society of America) and Designdrives. All episodes of this series were recorded at International Design Conference (IDC) in Chicago.