#31 | Lajja Mehta | Driving UX Research within organisations

In episode 31 we get the chance to learn from Lajja Mehta Senior UX Researcher at Salesforce and dive into UX Research at large corporations and driving it within organisation. We talk about the importance of UX Research in the design process how to incorporate UX Research in the UX design process best practises and common mistakes on the intersection of UX Research and UX Design how researcher and designer could collaborate in the best way how UX Research is set up at Salesforce and how she works together with other teams and departments how a strong UX Research culture and a transparent and aligned process helps not just the design process but the whole company in getting a common understanding of users, product scenarios and more which ultimately helps people to speak the same language Methods and tools in UX Research This episode is in collaboration with uxindiaconf (ux-india.org) UX INDIA. More episodes from the UX India are on the way! About UX India UX India is a not-for-profit venture, UX INDIA is built by, built for, and sustained by its growing community of designers, enthusiasts, influencers from business, education, and governance.UXINDIA is being organized by UsabilityMatters.Org(UMO). With over 800+ attendees at UX India 2019, it was India’s largest conference on user experience design. UXINDIA™ helps to educate the next generation by bringing innovators and UX practitioners from across the world. Learn more at https://www.ux-india.org and https://www.umo.design