#34 | Doug Powell | Driving global design leadership

Episode 34 kicks off a series of conversations at Interaction 20 in Milan by IXDA. I had the outstanding opportunity to sit together with Doug Powell, Vice President of Design at IBM. Doug shares insights on how he is focusing on building a framework where designers can grow into leaders and the importance of excellent design leadership. Also, we talk about how he grows a design team of over 2500 designer with studios around the world and manages to create an international design community. Based on his experiences he shares why design is key for businesses and why designers need to understand business aspects to grow into leadership positions. To demonstrate the value of design to other stakeholders Doug shares his principles to measure design impact and how to communicate this to other parts of an organization. Doug also touches on the importance of diversity, inclusion, new growing fields of design and his views on the future of Interaction Design. Thanks to Doug for the great time and IXDA and Interaction 20 for the support. About Interaction 20: Interaction 20 is the annual Interaction Design conference organized by IxDA - the largest community dedicated to interaction design - and in 2020 hosted by the IxDA Milan & Turin local group. Interaction Week 2020 brought together the brightest minds in design, as well as science, philosophy, psychology and business. Interaction 2021 will happen fully online. You can get more details here: https://interaction21.ixda.org