#52 | Prof. Clive Grinyer | Driving service design leadership

“Design is about raising ambitions.” In this episode, I chat with Clive Grinyer, Head of Service Design at Royal College of Arts in London. In the episode we talk about: - his experience to work with legendary designers like Bill Moggridge (IDEO Co-Founder) and Jony Ive (Former VP of Design Apple). - how he implemented service design and user-centric processes leading global design teams and projects - how you communicate the impact of design investments within a company and set KPIs - why it's more important than ever to focus on the MVE (Minimal Viable Experience) - how he is using his skills to create a path for designers to be effective - why it's better to be a great designer first before moving into design leadership and management, it’s not something you can learn in school - how you set up KPI and business goals for service design outcomes and why you should align on them early in the process - how do you methods like “design intervention” and design vision to ensure the success of a service design project About the guest: Prof. Clive Grinyer is Head of Service Design at the Royal College of Art. Clive is an acknowledged expert in service design, design thinking and digital and technology innovation who has led award-winning design teams for companies around the globe. Clive started in design consultancy Ideo in London and San Francisco before co-founding design company Tangerine with Martin Darbyshire and future Apple design chief and RCA Chancellor Jony Ive. He went onto build and lead design teams for Orange, Samsung and Cisco and was Director of Service Design at Barclays. In 2018 Clive was named in Creative Review's Top 50 as 'a passionate advocate for the transformational potential of design for some three decades.