125. Establishing Emotional Connection on Your Website

In this episode I talk  with Masha Koyen, a messaging strategist and website copywriter for interior designers about the importance of strategic copy and messaging in the visually-driven world of interior design. Masha talks about the need for designers to blend their visuals on their websites  with great copy that connects to their audience and tells them a story. Your website has to work double duty, and copy is the bridge that connects your brand with the audience. In the interior design industry it can be challenging to stand out, but your personal story is what sets you apart. Being authentic, telling your journey, and revealing the genuine you make the audience more likely to remember and connect with your brand. We also dive into how to weave your story into your website copy, and Masha dives deeper into her process for how she helps clients create website copy that tells their brand story, speaks to their audience, and helps them get those potential clients to take the next step and engage with their brand.  Thank you for listening to this episode! I hope it inspires you to be more authentic, share your story, and hire a copywriter for your website if you need help!    Meet our guest Masha Koyen:  Masha Koyen is a seasoned messaging strategist and copywriter, bringing over 14 years of corporate marketing experience to the table. She's worked with big guns like Deloitte, KPMG, Open Text, and Pearson before launching her own boutique copywriting agency, Content Vertical. Today, Masha specializes in messaging strategy and website copywriting for the interior design industry. Her secret sauce? A data-driven approach using her signature REVEAL framework. She dives deep into the audience's psyche, creating engaging narratives that resonate with their core needs and desires. With Masha, you're not just getting words on a page - you're getting a strategic narrative that captures attention and doesn't let go. Expect powerful, engaging web copy that not only tells a story, but drives action.   Connect with Masha:  Website: https://www.contentvertical.com/ Grab a free mini messaging audit here: https://www.contentvertical.com/miniaudit/ Instagram: https://www.instagram.com/masha.copywriter/   Podcast Website and Resources: Get more info about our year-long mentorship and coaching program: https://www.designedforthecreativemind.com/business-bakery   Text BESTIE to 855-784-8299 for business tips, encouragement, and all our DFCM updates.   SIMPLIFY YOUR MARKETING, SIMPLIFY YOUR LIFE. Sidemark is an all-new, all-in-one software that organizes sales, marketing, and business services all in one convenient location. Join mysidemark.com to help grow your interior design business. Stay in touch with Michelle Instagram: https://www.instagram.com/designedforthecreativemind/  Join our Free Facebook Community: https://www.facebook.com/groups/idbizlaunchpad  Get clarity on your next best step today! https://www.designedforthecreativemind.com/reviewguide   Have ideas or suggestions or want to be considered as a guest on the show? Contact me! https://www.DesignedForTheCreativeMind.com/contact   A Podcast Launch Bestie production