75. The Hook Model - Unlocking the Secrets of Customer Engagement with Nir Eyal

Want to know how to create addictive products that keep customers coming back for more? Listen to this episode as Stacy Sherman interviews Nir Eyal, a behavioral design expert. They discuss his revolutionary Hook Model, revealing ways businesses can tap into human emotions to influence buyer behavior and make customers loyal to their brand. Plus the impacts of artificial intelligence (AI) on the model and staying ethical while using it. You'll also hear Nir's personal stories about growing up as an obese child, fighting against negative triggers and turning addictions into healthy habits. Take notes as there are many actionable tips to improve experiences for yourself and others.