Beauty in Distress: What went wrong at The Body Shop?

The Body Shop, once a leader in ethical consumerism and a pioneer in brand activism within the cosmetics industry, has faced a dramatic downturn. This episode of Down to Business English examines the rise and fall of a company that set the standard for corporate responsibility but has recently struggled with bankruptcy and ownership changes. Skip Montreux and Samantha Vega unpack the history of The Body Shop, from its humble beginnings in 1976, through its global expansion, to its recent financial struggles and restructuring. The episode not only covers the company’s business strategies but also highlights the impact of its ethos on the industry and what happens when a brand loses its way. Episode 313 of D2B offers a comprehensive look at the history of The Body Shop and the importance of adapting to changing market conditions and staying true to one’s brand values. This episode is a must-listen for anyone interested in the intersections of business ethics, branding, and corporate history. Do you like what you hear? Become a D2B Member today for to access to audio scripts, bonus vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.