S4 | Ep 44 | Your True Guide to AI - 3 Years On with Daniel Hulme, Chief AI Officer at WPP (and CEO at Satalia)

In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes; Selling Satalia to WPP Why it’s become a successful acquisition Launching a research organisation to understand ‘machine consciousness’Why machine consciousness will be a very important question we’ll face as a species over the coming years  Why we should be looking at AI through applications not technologies How GenAI has given artificial intelligence a UI Why GenAI isn’t the panacea of AIThe 3 things that you need to unlock value with GenAI Why you need differentiated talent to succeed with AI How optimisation algorithms will still give you the biggest bang for your buckWhy the most popular definition of AI is the weakest Why using human beings as the pinnacle of intelligence is not a good idea The 6 categories of applications of AI that resolve any business friction Why we should be tracking neuromorphic computing How GenAI has disrupted the media, advertising and marketing sectorsWhy LLMs are like intoxicated graduates Figuring out which problems to tackle that will truly disrupt your business Why the capability of the technology will outrun the speed of adoption The questions to ask to spot the genuine ‘AI Experts’ A controversial view on AI ethics surrounding intent The 3 type of AI risks The 3 questions you need to ask yourself to deploy AI safely Why we may only be 10-20 years away from a superintelligence Why a superintelligence could be the biggest existential threat to humans if we don’t focus on safety Why we have a duty of care to build conscious AIThanks to our sponsor, Data Literacy Academy.Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.If you want successful data product adoption, and to keep driving innovation within your business, you need to start with data literacy first.At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.We take a people-first approach, working closely with your executive team to win the hearts and minds. We know this will drive the company-wide impact that data teams want to achieve.Get in touch and find out how you can unlock the full potential of data in your organisation. Learn more at www.dl-academy.com.