DP 177: Turning Staff into Ambassadors for your Brand

Empowering employees to be the best they can be reflects not just in their performance at work, but also in the way they present the work they do to the wider community. Tara Collins, director of communications and resource development for RUPCO, shares how RUPCO encourages its staff to become ambassadors for the organization. Through photos on social media and in e-newsletters, staff members are incentivized to connect with each other as well as their constituents to put a face to the organization—and have some fun. Tara shares tips and tactics to inspire employees to also become brand ambassadors.