Branding Is More Than a Logo

Host Eric Bandholz continues his masterclass series on entrepreneurship. Last week he addressed tactics to increase ecommerce profits amid a slump for many businesses. This week he focuses on branding. He says most people think of branding as logos or design elements. But those items are components, not the essence. A brand is synonymous with a company — its mission, values, and purpose. Eric shares his own mission, values, and purpose — and thus those of his company, Beardbrand. For...