How small changes had big impact for Tate from PupStyle

Growing your business to reach 6 or 7 figures can sometimes feel like an impossible task. It reminds me of that saying, 'how do you eat an elephant?'. One bite at a time.  Success isn't necessarily about those huge leaps in growth, the big investments or sweeping changes.  It's more so applying constant focus and pressure on the right things.  This is exactly what my guest on the podcast this week has achieved. Tate Ioannidis is the Founder of PupStyle - an eCommerce brand and online store selling stylish dog accessories that are safe, comfortable and really cute! Tate is also a graduate of eComm Grow Strong - my 12-week program for women with online stores and she is going to share how small yet significant changes to her marketing and mindset has been the key to her success.  We cover:  How Tate has maintained growth and her point of difference in a competitive market Balancing direct to consumer marketing with wholesale  How planning and tracking her marketing has transformed her business How her marketing has evolved from focusing just on Instagram to an integrated mix of channels  Why focusing on her customers has become more important  What results and changes have she's seen since completing eComm Grow Strong  What she loved most about eComm Grow Strong  This episode is brought to you by my 12-week course and group coaching program ECOMM GROW STRONG which opens again in February 2023 Add your name to the waitlist for more details: ttps://lisabyrne.com.au/ecomm-grow-strong-waitlist/  In the course, I hand you the keys to marketing and sales success. Including: How to use your marketing metrics to plan smarter marketing  How to refine your marketing messages so it's CLEAR and converts  How to optimise your website into a money-making machine How to plan 12-months in advance so you always know what you're working towards How to increase revenue from email (on auto-pilot) How to promote yourself and your products on social media (without feeling ick)  How to make EASY and epic videos How to launch and sell out your next product   Add your name to the waitlist to get the early bird discount of $200 (for the last time!)  Go to https://lisabyrne.com.au/ecomm-grow-strong-waitlist/    Want more? Join my free FB group 'eCommerce Marketing Society' where I answer your marketing questions and go live with eComm marketing tips every Friday! https://www.facebook.com/groups/ecommercemarketingsociety   📆 Download my FREE social media content plan for product-businesses  https://www.lisabyrne.co/free-content-plan     See omnystudio.com/listener for privacy information.