A $25 million Seasonless Fashion success story. Lyndie Benson from Bleusalt

Lyndie Benson is the founder, CEO AND Chief Creative Officer at Bleusalt – a luxurious line of seasonless basics made sustainably 100% in the USA from the softest fibres on earth. Founded in 2017, they sell via a Shopify site and a flagship store in Malibu, and since launch have sold $25 million of product.In this episode we discuss:Starting eCommerce from scratch Marketing luxury items Full time staff vs. contractors The changing landscape of social media advertising Augmenting what’s already working Learn more about Bloomreach >>> ecmp.info/bloomreach Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/