Adapting to changing markets, niche sites, and drop ship with Brian O'Donnell of Map Marketing

Brian O’Donnell is the Managing Director at Map Marketing. They launched over 40 years ago, and have sold over 1 million personalised map jigsaws! For every gift eCommerce business I’ve worked for Map Marketing products have been a season after season best seller. As well as selling via resellers in the UK, USA, Europe and Australia, they also have four of their own niche eCommerce businesses – all of which moved to Shopify in 2017. To survive for 40 years requires knowing when to adapt to your environment, and when to push the boundaries.