Adding second hand market to your site with Kalkidan Legesse founder of Sancho's and Owni

Kalkidan Legesse is the Managing Director of Sancho’s an ethical and sustainable fashion and lifestyle bricks and clicks boutique. Founded in 2015 they now do 8-1500 orders a month. AND she’s also the founder of Owni (called Shwap when we recorded), an easy way for brands to add a resale marketplace to their business.Drapers (the UK’s fashion industry magazine) named Kalkidan in their 30 under 30 list for 2021. We're discussing:how she keeps Sancho's focused on their valuesand leverages that to grow the sales. Plus we explore the huge opportunity that her second hand clothing app Owni provides to all retailers.Get all the links and resources we mention at eCommerceMasterPlan.comSign up for a free Omnisend account at https://ecmp.info/Omnisend - Use code MASTERPLAN2022 to save 15% on paid plans when you need them.This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/