Growth Beyond Green: How Canopey is Scaling Sustainable Shopping with Hugo Douglas-Deane

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.  Hit PLAY to hear: The importance of sustainability and consumer trust Adopting innovative technologies Meeting diverse customer needs Expanding into B2B market opportunities Continuous innovation and community building  Key timestamps to dive straight in: [05:29] Founder passionate about sustainability, integrating into platform. [07:08] Pushing for higher eco and ethical standards. [10:05] Choosing quality, sustainable products for lasting value. [13:50] Decision: challenging, successful, impactful, led to growth. [17:18] Sustainability-driven business moves toward B2B sales. [20:29] "Swaps feature encourages sustainable decisions, mental health." [22:17] Listen to Hugo’s Top Tips! Full episode notes here: https://ecmp.info/498Download Shopify's Omnichannel Report >> https://ecmp.info/shopify Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/