Using WooCommerce to build eCommerce Fashion brands in 2 countries with Content Marketing

Guerric de Ternay is the founder of two fashion brands focused on providing sustainable products. GoudronBlanc is over 8 years old offers unique crew and V-neck T-shirts for men using organic cotton, and Blackwood launched last year, and sells accessories handmade from cork leather. They now serve 1000s of customers each year. We discuss the challenges of balancing two businesses, of growing one eCommerce business in France and one in the UK, and the power of content marketing.