JJ Resnick explains how stories have been at the heart of his eCommerce success

JJ Resnick is the founder of multiple 7-figure brands, including the Moscow Copper Co – the creators of the famous Moscow Mule cocktail. JJ’s joining us to talk about some of the brands he’s built, and how story has been central to success in each case. This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/