Masterclass: Merchandising with ex John Lewis Alison Metcalfe. Sales, Stock and Profit

Alison Metcalfe is a Merchandiser. She ‘does stock’ to create efficiencies in the supply chain and maximise profit for retailers. She’s worked at many high street brands including BHS, Woolworths, and M&Co, and most recently spent 13 years as Merchandise Co-ordinator for fashion at John Lewis.In this episode we discuss:How to effectively promote and mark down stock that is not sellingWhy is June a time for deeper discounting?Merging sales data and stock informationWhy do you need to analyse sales in units rather than just cash turnover?Key signs or indicators of a stock problemTime stamps:[04:24] Ideal plan: offer customers what they want.[08:37] Clear roles for buyer, merchandiser and marketer.[11:07] Sales first, stock units indicate problems.[15:25] Get rid of unnecessary stock through promotions.[17:54] Retailers not effectively using paid systems.[25:18] Merchandising: key to managing stock for profit.[26:10] Exit strategy, key sales periods, and stock management.Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/techDownload our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/