Taking a D2C brand to 1,000 orders a month with Finlay London's David Lochhead and Dane Butler

David Lochhead and Dane Butler are the co-founders at Finlay London. They were founded in 2012 and initially focused on selling via traditional wholesale channels (one to one contacts, and trade shows!) before deciding in 2017 to change their whole business strategy to focusing on selling direct to the consumer via online and a physical store, a strategy that’s paid off as this summer online orders reached over 1,000 per month. We discuss the Mehgan Markle effect, making the decision to shift to direct to consumer, and the pitfalls to avoid - plus much more!