South American eCommerce Pierre Larose of Calcathai: delivery, virtual team, localisation

Pierre Larose is the founder of Calcathai who sell Thai pants in Brazil and beyond. He launched the business 3 years ago, with zero experience of fashion or retail, and has already built it to over £250k annual turnover. We discuss how and why he's expanded internationally; why he ships the product from Thailand, and has absorbed the delivery costs into the product price. We also get into how he manages his virtual team of 13 who are scattered all over the world. This episode is packed with great tips and ideas (esp the Now in Stock plugin for Shopify!)