Taking a Sustainable Products brand to 2million+ customers with Jennie Perry from Grove Collaborative

Jennie Perry is the Chief Marketing Officer at Grove Collaborative, an eCommerce store that crafts and curates earth-changing products for the home with over 2 million customers. Jennie’s been marketing products and retailer stores (on and offline) for over 25 years including Old Navy, Stride Rite, Amazon Fashion & Amazon Prime.Wow!We're chatting about how they run their marketing to recruit new customers, and every tactic she shares is something even the smallest eCommerce brand can do...Get all the links and resources we mention at eCommerceMasterPlan.comThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/