The Leprosy Mission's Andrew Grant eCommerce to fund charity, product ideas, email and more

Andrew Grant is our first ever Charity / Not for profit eCommerce guest (can't believe it's taken this long to get one on the show!). Andrew runs the eCommerce store and digital marketing for the charity, which includes the wholesale site as well. In the last 12 months they did 42,000 orders - heavily weighted towards Christmas. We discuss the Google Adwords Grant for Charities, Email marketing, Clever product ideas, and the challenges and benefits of charity eCommerce vs standard for profit eCommerce.