The Six Core Principles of eCommerce Growth with Kunle Campbell, host of 2x eCommerce Podcast

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.In this episode we'll be diving into some of the key takeaways from his new book:What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?How do the six core principles of eCommerce growth work together?Building customer loyalty and repeat purchasesWhat is the significance of cross-functional and departmental growth?Time stamps:[03:44] Failed attempts at writing a book and changing career.[07:36] Evolving career in digital marketing and eCommerce.[14:38] Customer-centricity key to understanding and serving customers.[18:02] Creating habitual buying process for high customer loyalty.[24:06] Archive.com for managing social media.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/