She controlled her narrative by revealing her darkest secrets first

Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional. We learn how Auntie Anne Beiler, founder of the famous pretzel franchise, brilliantly managed a potential scandal by revealing her own past mistakes before they could be used against her. • Auntie Anne grew up connected to the Amish community in Pennsylvania • Her hand-rolled soft pretzel recipe allegedly came through divine inspiration, creating a wholesome ...