Kathleen Eisenhardt (Stanford) - Strategy for New Companies

Kathleen Eisenhardt is the Stanford W. Ascherman M.D. Professor in the Stanford School of Engineering. She is also a faculty member with STVP, the Stanford Engineering Entrepreneurship Center, and the Stanford Digital Economy Lab. Among the most widely cited entrepreneurship scholars in the world, Eisenhardt is the author of over 100 articles and several books, most recently (with Don Sull), “Simple Rules: How to Survive in a Complex World.” In this presentation, Eisenhardt shares strategies for founders of new companies in new and disrupted markets, providing case studies from her extensive research. —----------------------------------- Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations. CONNECT WITH US Twitter: https://twitter.com/ECorner  LinkedIn: https://www.linkedin.com/company/stanfordtechnologyventuresprogram/  Facebook: https://www.facebook.com/StanfordTechnologyVenturesProgram/  YouTube: https://www.youtube.com/user/ecorner  LEARN MORE eCorner Website: https://ecorner.stanford.edu/ STVP Website: https://stvp.stanford.edu/ Support our mission of providing students and educators around the world with free access to Stanford University’s network of entrepreneurial thought leaders: https://ecorner.stanford.edu/give.