One-to-One: How IO turned Hitman around

When Hitman 3 recently changed its name to Hitman World of Assassination, it fulfilled a plan that had been 10 years in the making at Danish studio IO. A plan that had survived management buyouts and near bankruptcy, and which ended up making Hitman better and more popular than ever before. To call it a turnaround feels like an understatement: IO is in a completely different place now to five or 10 years ago. Here, IO Interactive co-owners Christian Elverdam and Hakan Abrak reflect on their remarkable achievement, and look ahead to James Bond and what's next. Learn more about your ad choices. Visit megaphone.fm/adchoices