EU Court Bans 'Gin' Label for Non-Alcoholic Drinks

On November 13th, the EUs highest court ruled that non-alcoholic drinks cant be called gin, even with terms like virgin or alcohol-free. This decision, based on EU law requiring gin to have ethyl alcohol and juniper berries with a minimum 37.5% alcohol by volume, aims to protect established gin producers and prevent consumer confusion. This ruling echoes a 2017 decision prohibiting plant-based products from using traditional dairy names. The implication? Non-alcoholic beverages must adopt new names, potentially sparking innovative branding in the sector.The Daily News Now! — Every city. Every story. AI-powered. Hosted on Acast. See acast.com/privacy for more information.