EP027: Cyclists, Duck Boots, and Restroom Signage!

How small customer experience improvements can add up to big changes, why signs tell you more than just where the bathroom is, and the do's and don'ts of return policies. Bite-Sized Delights From the Episode: How you can use small customer experience improvements to make a big impact. Why L.L. Bean changed their famous return policy. What office signage says about worker morale. Using customer segmentation to deal with problem customers. Are You Looking for Things We Referenced? "This Coach Improved Every Tiny Thing by 1 Percent and Here’s What Happened" by James Clear Smarter CX by Oracle