EP076: Automating, Researching, and Anticipating!

Learn about the perils of automated prospecting, the benefits of taking a few minutes to do your homework BEFORE speaking with a prospect, and how your reputation can precede you - in both good and bad ways. Bite-Sized Delight From the Episode: • Be Careful with Your Automations - While automation makes things easier, it is not a good choice for an initial communication with a prospect - especially if the automation doesn’t feel personalized. Make the first impression a personal one. • Treat Prospects Like Valued Customers From the Outset - Showing you care early in the relationship helps you to earn respect and (hopefully) a prospect’s business. • Pay Attention to Shifting Customer Expectations - Don’t miss changes in your customers’ wants and desires, lest you become the subject of less than flattering meme! Start the Conversation: Are we doing everything we can to develop a customer-centric approach throughout our organization? Are You Looking for Things We Referenced? Yoko Co. Wistia Experience Conversations Get more resources and the full show notes at http://ExperienceThisShow.com. See you next week!