EP121: Making, Faking, and Salting!

Learn about products that provide their own soundtrack, rockstars that aren’t real, and a story that made me want to try a brand new product. Bite-Sized Delight From the Episode: • What is the sound of your product? - LEGO created a podcast for their Iron Man Art set and a custom playlist of white noise on Spotify to add a “sound” to their offerings. • Is She Real? Does It Matter? - Computer generated personas like Lil Miquela add a new and fascinating dimension to the concept of an influencer when the consumer knows the influencer isn’t a real human. • Tell Your Story in a Simple, Compelling Fashion - the San Juan Island Sea Salt website and packaging sells the value and creativity of the product before the jar is ever opened! Are You Looking for Things We Referenced? • Ultimate Iron Man - by LEGO • LEGO on Spotify - The Waterfall • Lil Miquela - Hard Feelings • Lil Miquela • ThisPersonDoesNotExist.com • Solvvy - The Next-Gen Chatbot • San Juan Island Sea Salt • “Website Navigation by Tank Design” - Experience This Show - Episode 48 Find a full transcript of the show at: http://ExperienceThisShow.com. See you next week!